Looking Back to Look Ahead: An End of Year Letter from CEO Paul O’Beirne

This time of year can fly by with more events than usual; it’s normal to feel the pressure to celebrate and soak in every last moment as the year comes to a close. It’s also a time for reflection and looking to the future with intentionality. It’s important to look back so we can see how we would like to move forward. As I reflect back on my Conscious Leadership journey this year, I encourage you to do the same. 

Vulnerability is an essential part of the Conscious Leadership Journey

This year, I stepped in front of the camera and shared more of myself with you. I’ll tell you, making my first video was both a weird and anxious experience. It felt like I was talking to myself. I had a thought of “are you staring at a screen or really talking to people?” It felt vulnerable and challenging, pushing me even further as a leader and I shared more of my own journey than ever before. Over time I was able to become a little more comfortable making videos. 

I believe what we have to say is important, especially in these times when most of us are being challenged by everything. The world is shifting and we are entering a new era of work. My mission and our mission at ORCA is to help people become more conscious and take ownership of things that are going to help them be more effective in navigating change. This mission is more important than any fear I have of being in front of the camera. 

I didn’t have any expectations about what might happen, but I gained so much from the experience. New connections, deeper connections with my network and more confidence in myself. I felt really vulnerable sharing my journey publicly and ultimately had to trust that my sharing could help someone. In the end, it resonated with some, and I had people reach out to me to thank me for sharing and some even shared how it helped them in their own journey. 

The challenge of leading a company through uncertainty

In the beginning of the year, lots of projects were still on hold as clients didn’t know what to expect in the coming months. As the year progressed, things started picking up and there was more predictability around how we would move forward. Everything wasn’t completely worked out, but we had a general direction. In 2020 we really had to get comfortable moving everything to the virtual space, and this year we were able to go back to having some in-person meetings. 

The biggest challenge we faced was the uncertainty that comes with growing and sustaining a business. Figuring out how to keep generating revenue, maintaining profitability, controlling costs and overhead, and figuring out cash flow. 

Personally, I was challenged to work on my business versus in my business and really embody the role of CEO. (You might remember my balcony and the dance floor video.) It was important to look at how to scale a business beyond just me and the relationships. I needed to personally spend more time on the balcony. 

Defining what success means at ORCA

It’s important to know your “why.” It’s crucial to how you measure your success as a leader. When I think about ORCA’s success, I ask myself two key questions:

  1. Have we assisted our customers in having a transformational experience? 
  2. Have the individuals and teams with whom we work taken away something that makes them and those around them better? 

This year I really tried to prioritize sharing our wins. I adopted a habit of doing this every week in what I called “our wins and priorities.”  We are still a work in progress, but are continuing to get clear on where we can add the most value and focusing on developing our niche. Currently we are transitioning to a more holistic approach and integrating the different assets we have to bring greater value while focusing on where we have the most experience, which is working with technology organizations. 

Looking to the future

As another year comes to a close, I’m going to continue to use connection as my roadmap. My goal is to continue to establish and build long-term sustainable relationships with our clients and partners. It’s not about selling a product or a new lifestyle. It’s about raising awareness and encouraging people to continue to grow and transform and for you to do the same for your people; in this way, we propel to new levels of success. 

We are working on integrated offerings that can be customized to different clients based on their needs. The Four A’s of Conscious Leadership will continue to be a focus, and we’re excited to dive deeper into that framework with you in 2022. 

We are so grateful for our clients, our partners, and our community at large. I wish you and your loved ones a Happy Holiday and a wonderful end to 2021, and we look forward to connecting with you next year. 

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